When SEOs Attack

Search Engine Foo: iUniverse Book Publishing: Book Publisher for Self Publishing and Print on Demand. Care to guess what terms they're optimizing for? It does seem to work. They show up #1 for a Google search on "self publishing." So clearly this sort of spamming works. But it leads to pretty hilarious prose:

iUniverse, the leading online book publisher, offers the most comprehensive book publishing services in the self-publishing industry—awarded the Editor's Choice award by PC Magazine and chosen by thousands of satisfied authors as the leading print-on-demand book publisher.

We help authors to prepare a manuscript, design and self-publish a book of professional quality, publicize and market their book, and print copies of their book for sale online and in bookstores around the world.

As an innovative book publisher, we also offer exclusive services such as our acclaimed Editorial Review and our revolutionary Star Program, designed to discover and nurture exceptional new talent within our growing author community.

Don't wait any longer to get that manuscript off your desk and into the marketplace. With iUniverse as your book publisher, you can become a published author in a matter of weeks. Why not get started today?

Yes, indeed. Publish your book with a publishing publisher and be published. Ouch. Not sure I'd pay them an exorbitant fee to edit my book.

Writing Code

I'm coming to the conclusion that writing code, as an activity, really is like writing prose. I find myself treating code projects just like writing projects:

1. I spend the first part of the project thinking about it and being (apparently) very unproductive. (25-30%)
   
2. After I reach some sort of critical mass in my thinking, I very quickly pour out everything into code/onto the page. The project is 80% done as far as volume goes at this point. (10-20%)
   
3. I spend the rest of the time editing, bugfixing, refining, etc. (50-60%)

For larger projects, this cycle gets repeated for each component of the project. This is precisely the pattern I followed when writing my dissertation. I don't know if this kind of working method is in any way typical, but it does seem to produce the desired results. It makes giving project completion estimates next to impossible though, because I really have no idea how long the project will take until I enter the hyper-productive phase, and when that's complete, I often still have a lot of work to do, even though the bulk of the code/writing is done.

This is why it's best for me if I've got some variety in a job. The hyper-productive phase really can't overlap with anything else: if I'm interrupted then, I'll get off track and it may blow the whole day, but in phase 1 or 3 I'm better off not spending all my time focusing on the project, because I'll just end up web surfing. Or blogging.

Tagging Notes

From a conversation this afternoon: the tags used in folksonomies are deliberately stupid. They are atomic units of information. So a tag can be any atomic unit--it doesn't have to be a word, it could be a URL, a zip code, or anything else you can think of that isn't reducible.

adaptive path » ajax: a new approach to web applications

adaptive path » ajax: a new approach to web applications. Web application development is starting to get really exciting again. The funny thing is that a lot of this technology has been around for a while, and even though IE supported it, you didn't see tools like these. I wonder whether the development of Firefox is really what's pushed it. Certainly nearly all the developers I know shun IE. So perhaps having a capable Free browser was what sparked all this innovation.

Blog-binding

Recently, I've been seeing a number of companies and projects springing up around the idea of publishing blogs as books. The examples I'm aware of are Blogbinders, qoop, LJBook, and most recently, book this blog, but I'd bet there are more. What I'm wondering about is how useful the blog-directly-to-book pathway is. Wouldn't an application that aggregates your blog posts into an editing environment (like Word or OpenOffice) be more useful? Can we really smooth over the formatting differences between web and print well enough to produce (automatically) a nice-looking book 100% of the time? I'm a little skeptical.

From my (admittedly cursory) browsing, it looks like blogbinders have a human in the middle of the process, and qoop certainly did for their only title so far, John Battelle's SearchBlog. Requiring a human being in the loop raises costs and introduces scaling issues.

There's a fine tradition of publishing diaries, going back at least to Caesar, but unless you happen to be famous, or have a blog that's truly interesting a high percentage of the time, the way to monetize blogs is more likely to be on the Hardball Times model, where you build up an audience, and then sell them work they're interested in.

But if blogs really are the ultimate vanity presses, then there may indeed be money in printing them, if you charge the blogger enough up front. It will be interesting to see how all this shakes out.

Reflexive link

Just noted on my work blog the Wired article by Hilary Rosen on Creative Commons. Always nice to see a new convert.

First Post

Just trying this again. Oddly, Camino wouldn't let me type in the text area, but Firefox will. Curious....